Determinants of Purchase Intention on Green Smartphone
Keywords:
Green Brand Credibility, Private Label Product, Electronic Word Of Mouth, Purchase Intention
Abstract
The motive of this study became to decide and examine the credibility of green brands, private label products and electronic word of mouth on the purchase intention of iPhone smartphones each partly and concurrently. The sample consisted of 140 respondents from Universitas Muhammadiyah Tangerang college students. This studies approach makes use of quantitative. The sampling technique used was purposive sampling. The data collection method became achieved the use of a questionnaire device with a Likert Summated score (LSR) with the evaluation criteria strongly disagree - strongly agree. The effects showed that green brand credibility has a positive and significant effect on purchase intention of iPhone smartphones, private label products have a positive and significant impact on purchase intention of iPhone smartphones and E-WOM has a positive and significant impact on purchase intention of iPhone smartphones. Simultaneously green credibility, private label products and E-WOM have a positive and significant impact on purchase intention in iPhone smartphones. From the results of the regression equation shows that the have an impact on of electronic word mouth has the highest have an effect on then private label products and the smallest is green brand credibility. That these marketers to offer information on iphone products that iphone products have long past green spread that widely through electronic word of mouth that iphone smartphones are green brands.
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Syahbana, M. Y. (2022). Pengaruh Store Image dan Private Label Image serta Perceived Quality terhadap Purchase Intention Produk Private Label Indomaret di Kota Samarinda. Borneo Student Research (BSR), 3(2), 2034–2048.
Vuong, T. K., & Bui, H. M. (2023). The role of corporate social responsibility activities in employees’ perception of brand reputation and brand equity. Case Studies in Chemical and Environmental Engineering, 7. https://doi.org/10.1016/j.cscee.2023.100313
Wahyuningtyas, P. (2016). Pengaruh brand prestige dan brand credibility terhadap purchase intention dengan brand knowledge sebagai pemoderasi brand credibility.
Alharits, S. Z., & Wahyono, A. (2022). Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Minat Beli Konsumen Produk Private Label Pada Super Indo Supermarket Cabang Kelapa Dua. Jurnal Manajemen USNI, 7(1), 10–20.
Amalia, E. I. (2016). Peminat iPhone Paling Banyak Berasal dari Indonesia. Www.Medcom.Id. https://www.medcom.id/teknologi/news-teknologi/gNQ6QWqb-peminat-iphone-paling-banyak-berasal-dari-indonesia
Bearden, W. O., Netemeyer, R. G., & Kelly L. Haws. (2016). Handbook of Marketing Scales.
Coelho, D. C., Meneses, R. F. C., & Moreira, M. R. A. (2013). Factors Influencing Purchase Intention on Private Label Products. Springer-Verlag Berlin Heidelberg, IESS 2013(LNBIP 143), 313–321. https://doi.org/10.13106/jafeb.2020.vol7.no11.939
Databook. (2022). Didorong Kenaikan Penjualan iPhone, Apple Raih Pendapatan Rp1.772 triliun pada kuartal I 2022. Databook.
Erdem, T., Swait, J., Louviere, J. (2002). The impact of brand credibility on consumer price sensitivity. 12(1), 1–19.
Fajar Permadi, & Suryadi, N. (2019). Pengaruh Elektronic Word of The Mout Terhadap Minat Beli Yang Dimediasi oleh Kepercayaan. 1–18.
Fauzi, A. R., & Sartika, D. (2022). Pengaruh Store Image dan Private Label Image serta Perceived Quality terhadap Purchase Intention Produk Private Label Indomaret di Kota Samarinda. Borneo Student Research (BSR), 3(2), 2034–2048. https://journals.umkt.ac.id/index.php/bsr/article/download/2735/1262
Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program SPSS. Badan Penerbit Universitas Dipenogoro.
Ghozali I. (2013). Aplikasi Analisis Multivariate Dengan Program SPSS. Badan Penerbit Universitas Dipenogoro.
Gilaninia, S., Ganjinia, H., Moridi, A., &Rahimi, M. (2012). The Differential Roles of Brand Credibility and Brand Prestige in The Costumers’ Purchase Intention. Journal of Business and Management, 2.
Goyette, I., Richard, L., Bergeron, J., & Marticotte, F. (2012). E-WOM scale; word of mouth measurement scale for eservice context. canadian.
Hasanah, N. (2017). Persepsi Konsumen Terhadap Produk Private Label Indomaret ( Studi Pada Indomaret Banjarmasin Kelurahan Benua Anyar). AL-ULUM : Jurnal Ilmu Sosial Dan Humaniora, 3(2), 531–541. https://doi.org/10.31602/alsh.v3i2.1202
Hawkins, D.I., & Mothersbaugh, D. L. (2011). Consumer Behavior: Building Marketing Strategy. In Consumer Behavior: Building Marketing Strategy. New York: McGraw-Hill.
Jasmine, N. A., & Saraswati, T. G. (2021). Analisis Pengaruh Konsep SGCC (Conformity To Social Norms, Quality Perception, Social Prestige, Internet Technology Readiness, dan Brand Credibility) Terhadap Minat Beli Netflix pada Generasi Millennial. Jurnal Ilmiah MEA, 5(1), 1355–1366.
Kakkos. (2015). Identifying Drivers of Purchase Intention for Private Label Brands. Preliminary Evidence from Greek Consumers. Procedia Social and Behavioral Sciences.
Kotler, P., & Keller, K. L. (2016). Marketing Managemet (Edisi 16). Person.
Kotler, P., & Keller, K. L. (2016). Marketing Managemet (Edisi 15 G). Pearson.
Lestari, E. D., & Gunawan, C. (2021). Pengaruh E-Wom Pada Media Sosial Tiktok Terhadap Brand Image Serta Dampaknya Pada Minat Beli. Jurnal Ekonomi, Manajemen, Bisnis Dan Sosial, 1(2), 75. https://embiss.com/index.php/embiss
Marendra, R., & Wicaksono, B. S. (2022). Pengaruh E-Wom Dan Kredibilitas Brand Terhadap Minat Pembelian Dengan Sikap Brand Sebagai Intervening. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi, 1(3), 235–252.
Marhaeni, W., & Kurniawan, I. S. (2020). Pengaruh Kualitas Dan Citra Merek Terhadap Kepercayaan Dan Dampaknya Terhadap Minat Beli Produk Private Label Indomaret (Studi Kasus Pada Konsumen Indomaret Di Yogyakarta). Optimum: Jurnal Ekonomi Dan Pembangunan, 10(1), 15. https://doi.org/10.12928/optimum.v10i1.13933
Maskuri, M. A., Kurniawan, E. N., Wardani, M. K., & Andriyani, M. (2019). Kepercayaan, Kemudahan Penggunaan Dan Electronic Word of Mouth Terhadap Minat Beli Online. Jurnal Manajemen Kewirausahaan, 16(2), 139. https://doi.org/10.33370/jmk.v16i2.348
Noraini, S., Agnes Kanyan, & Mohamad Fitri Nazrin. (2016). The Effect of E-WOM on Customer Purchase Intention. International Academic Research Journal of Social Science, Vol. 2(1), pp. 73-80. International Academic Research Journal of Social Science, 2(1), 73–80.
Nugroho, A., & Burhani, I. (2019). Analisis Pengaruh Brand Equity Terhadap Purchase Intention Pada Produk Private Label Studi Kasus: Private Label Carrefour. Jurnal Akuntansi, 4(1), 899. https://doi.org/10.30736/jpensi.v4i1.216
Ongkowidjaja, Y., & Tjokrosaputro, M. (2020). Citra Merek dan Dukungan Selebriti Untuk Memprediksi Ekuitas Merek Berbasis Pelangganb Pengguna Shopee : Kredibilitas Merek Sebagai Variabel Mediase. DeReMa (Development of Research Management): Jurnal Manajemen, Vol. 15.
Setiady, V., & Meliana, V. (2020). Pengaruh Brand Credibility dan Brand Attitude Terhadap Minat Beli Laptop Huawei. KALBISIANA Jurnal Sains, Bisnis Dan …, 8(2).
Shafira Puteri Yowanda, D. R. (2022). Analisis Pengaruh Kredibilitas Merek erhadap Minat Beli Konsumen Dengan Harga ebagai Variabel ediasi Pada Maskapai NAM AIR. 4(1), 109–115.
Sinaga, B. A., & Sulistiono, S. (2020). Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger. Jurnal Ilmiah Manajemen Kesatuan, 8(2), 79–94. https://doi.org/10.37641/jimkes.v8i2.329
Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance, 37(16), 262–268. https://doi.org/10.1016/s2212-5671(16)30123-x
Syahbana, M. Y. (2022). Pengaruh Store Image dan Private Label Image serta Perceived Quality terhadap Purchase Intention Produk Private Label Indomaret di Kota Samarinda. Borneo Student Research (BSR), 3(2), 2034–2048.
Vuong, T. K., & Bui, H. M. (2023). The role of corporate social responsibility activities in employees’ perception of brand reputation and brand equity. Case Studies in Chemical and Environmental Engineering, 7. https://doi.org/10.1016/j.cscee.2023.100313
Wahyuningtyas, P. (2016). Pengaruh brand prestige dan brand credibility terhadap purchase intention dengan brand knowledge sebagai pemoderasi brand credibility.
Published
2023-10-19
How to Cite
Humairoh, H., Mohammad Annas, & Hening Chintia Fratiwi. (2023). Determinants of Purchase Intention on Green Smartphone . Asian Journal of Management, Entrepreneurship and Social Science, 3(04), 832-845. Retrieved from http://www.ajmesc.com/index.php/ajmesc/article/view/564
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