The Analyzing Factors Influencing Continuance Intention to Use E-Wallet in Generation Y and Z

  • Mas Ayu Dewi Politeknik Negeri Semarang
  • Sarana Sarana Politeknik Negeri Semarang
  • Ahmad Wafa Mansur Politeknik Negeri Semarang
  • Prima Ayundyayasti Politeknik Negeri Semarang
Keywords: e-wallet, continuance intention to use, perceived benefit, perceived risk, Y and Z generations

Abstract

This study aims to analyze factors influencing continuance intention to use e-wallet in generation Y and Z. The data used is primary data obtained by distributing questionnaires through the Google Form. The number of samples in this research is 210 respondents using a purposive sampling method. The data analysis technique used is the Structural Equation Modeling (SEM). The results of this study indicate that perceived benefits have a positive significant effect and perceived risks have a negative significant effect on continuance intention to use E-wallet. Perceived benefit has a stronger effect than perceived risk. Users will use E-wallet if the perceived benefit is greater than the perceived risk. Perceived benefit factors include economic benefits, seamless transactions, and convenience which has a positive significant effect on perceived benefits. Convenience has the strongest effect on perceived benefit. Perceived risk factors include financial risk, legal risk, and security risk which has a positive significant effect on perceived risk. Financial risk has the strongest effect on perceived risk.

References

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Published
2023-11-04
How to Cite
Mas Ayu Dewi, Sarana, S., Ahmad Wafa Mansur, & Prima Ayundyayasti. (2023). The Analyzing Factors Influencing Continuance Intention to Use E-Wallet in Generation Y and Z . Asian Journal of Management, Entrepreneurship and Social Science, 3(04), 1146-1164. Retrieved from http://www.ajmesc.com/index.php/ajmesc/article/view/535