Integration of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) in E-learning with Zoom

Abstract

E-learning through the Zoom platform has emerged as a popular trend in the digital era. This study aims to assess the effectiveness of e-learning via Zoom by engaging 100 respondents from Universitas Islam Indonesia (UII) in Yogyakarta. The study employs a combined approach of the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). Quantitative methodology with a questionnaire as the data collection instrument was used, and the analysis technique utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with Smart PLS software. The findings reveal that perceptions of ease of use, usefulness, and intention to use Zoom significantly influence the effectiveness of e-learning. However, perceived behavioral control does not exhibit a significant effect. Limitations include the focus on UII students, reducing generalizability, and the absence of long-term change analysis. Recommendations include expanding the study's scope to encompass a wider population and employing a mixed-methods approach for deeper insights. Increasing references and involving students from other universities can enhance the study's external validity and generalizability.